SPENDER
The SPENDER platform is a new connective platform that protects consumer data based on blockchain technology and shares the consumer’s rights to their spending data, as companies currently segregate consumers from the profit generated using consumer spending data. A large portion of consumer spending patterns now exists online, but the size of offline consumer economy is still growing rapidly.
The problem of offline consumer economy is that the consumer’s spending data is exclusively used to generate profit for certain companies. This is a detrimental problem because consumer information is made unstable and because the consumers are segregated from the profit generated using their spending data.
The problem of offline consumer economy is that the consumer’s spending data is exclusively used to generate profit for certain companies. This is a detrimental problem because consumer information is made unstable and because the consumers are segregated from the profit generated using their spending data.
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- Big data
- Platform
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